红河学院学报

基于文旅融合视角，探讨建水县紫陶旅游IP形象设计的意义与价值。紫陶工艺中的诗意画意凸显其历史文化底蕴。随后分析了文旅融合对紫陶文化传播的驱动力，强调了文化IP形象在旅游领域的重要性和影响。提出了建水县紫陶IP形象设计的方案，通过突出文化内涵和紫陶特点，打造具有情感共鸣的IP形象。紫陶IP形象设计在推动建水县文化旅游产业融合发展、传承创新紫陶文化、加强文化资源转化利用、满足人们对美好生活需求和文化创意产业发展方面具有重要作用。

This paper explores the significance and value of designing the tourism IP image of purple pottery in Jianshui County from the perspective of cultural tourism integration. Firstly, the poetic and artistic meaning of purple pottery craftsmanship was introduced, highlighting its historical and cultural heritage. Subsequently, the driving force of cultural tourism integration on the dissemination of purple pottery culture was analyzed, emphasizing the importance and influence of cultural IP image in the tourism field. A plan for the design of the purple pottery IP image in Jianshui County has been proposed, which highlights the cultural connotations and characteristics of purple pottery to create an IP image with emotional resonance. Finally, the important role of purple pottery IP image design in promoting the integrated development of cultural tourism industry in Jianshui County, inheriting and innovating purple pottery culture, strengthening the transformation and utilization of cultural resources, meeting people's needs for a better life, and promoting the development of cultural and creative industries was discussed.